New TripAdvisor China Venture Eyes Digital Advertising Revenues
Skift Take
Digital advertising revenue surely is a key motivation behind the new TripAdvisor China joint venture, but whether the dollars are guaranteed is another question in China's rich and innovative digital media landscape.
Trip.com Group says getting digital advertising revenues from its new TripAdvisor China joint venture is secondary to the need of providing global and more comprehensive content to its changing customers.
Going forward, however, Trip.com Group can be expected to maximize this stream of income.
“It does have a lot of great potential,” said the group’s CEO Jane Sun, addressing analysts in a briefing call on Thursday morning in China about TripAdvisor China.
Asked to quantify the potential, given that user engagement is expected to be higher as a result of great
