Expedia's Reorganization Efforts Make the Company Less Nimble
Skift Take
Behind the scenes, the reorganization within Expedia Group must be ugly. Otherwise the CEO wouldn't have cited it near the beginning of his prepared remarks during the earnings call. The last time Expedia cited a distraction like this was in 2016 when it stumbled after acquiring Orbitz Worldwide the previous year.
At a time when headwinds from Google's business practices, lower hotel rooms rates, and a shift toward higher-cost marketing channels are negatively impacting Expedia Group's financial results, the online travel agency finds itself caught up in — and preoccupied with — an internal reorganization.
"With many people focused on that effort, it did likely impact our ability to anticipate and react to the dynamics we saw in the quarter," Expedia Group CEO Mark Okerstrom told analysts Wednesday during the company third-quarter financial results announcement.
In fact, Exp
