Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data
Skift Take
Travel brands are using sophisticated data tools and novel customer acquisition strategies to boost revenues and foster deeper engagement with their consumers, according to the latest findings from Mastercard’s data services team.
Travel companies are beginning to take a broader view of their consumers while considering the overall consumer journey, in a shift from a previous focus on lower-funnel transactional efforts, said Ethan Chuang, vice president data services - loyalty, at Mastercard, at the recent Skift Global Forum.
“This is increasingly interesting as consumers are looking at the ways in which they travel and as they’re becoming more conscientious about the modes in which they travel,” said Chuang
