Responsible Tourism Is Top Issue for Travel Advisors: Ensemble CEO

With the theme of Travel With Purpose, Ensemble Travel Group’s 2019 International Conference delivered an intense message about the need for sustainable and responsible tourism. The vital role that everyone in the travel industry — travel advisors as well as suppliers — has to play was driven home throughout the conference, most prominently by Ensemble’s new CEO David Harris.

More than just talking the talk, Ensemble announced a new partnership with Cool Effect, a company dedicated to reducing the impact of carbon emissions. Through the use of Cool Effect’s Travel Offset Tool, travel advisors will be able to assist clients in offsetting their carbon footprint from air travel.

Ensemble Travel, which earlier this year mandated that all members join the American Society of Travel Advisors, also announced it would give members financial help in receiving certification from The Travel Institute. Under Harris’ leadership, it’s evident that the consortium is willing to take innovative steps to add value for its members and better serve the industry.

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— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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