Jet Lag App Timeshifter Makes Moves on Asia’s Hotels, Airlines
Skift Take
Timeshifter, brandishing NASA-approved science, wants to revolutionize how the travel industry helps guests fight jet lag. The science has won consumers over — and is a no-brainer for airlines. But in Asia’s cutthroat hotel business, how it can integrate the app into different branded programs is perhaps a different science.
Timeshifter is on a mission to introduce to hotels more scientifically sound ways to help guests fight jet lag, and Asian hotels are listening.
After raising $1.45 million from angel investors in a recent funding round, version 2.0 of the jet lag app went live last week, spring boarding the company into its next phase — travel industry partnerships.
The app democratized the use of a method previously accessible only to NASA astronauts and Formula One drivers by launching v1.0 in June last year. Today, long-haul travelers need only to enter their flight itinerary into an app to generate a circadian science-based jet lag plan that notifies them of specific actions that must be taken at specific points. This level of precision is crucial to minimizing the time taken to realign “internal clocks” to new timezones.
Next Stop: Asia
After more recent enhancements made to the app, Timeshifter, which tied up with Six Senses Hotels Resorts Spas last year, is now ready for widespread travel industry partnerships.
Co-founder and CEO Mickey Beyer-Clausen told Skift in an interview in Singapore on the sidelines of the Global Wellness Summit that “the reason why we were holding back was because the initial version, while more than a minimum viable product, had its limitations for frequent travelers. We couldn’t introduce airline partnerships previously as not all passengers’ itineraries worked on the app.”
For example, before the upgrade, travelers could only enter their immed
