Travelzoo Places Bet on Social Media Marketing in China
Skift Take
In traditional business logic, the big beat the small. But in Asia-Pacific today, fast companies beat the slow ones. It's an open question whether Travelzoo can rev up its metabolism enough there to thrive.
Travelzoo, a travel deals publisher, said Wednesday it expects its increased investment in its Asia business would pay off.
In mid-September, the company launched social media and mobile channel marketing campaigns, particularly in China. The company followed a plan created by a management consulting firm in China.
It's still early days. The upfront cos
