TripAdvisor CEO Welcomes More Pressure on the Travel Industry to Develop Green Practices
Skift Take
When it comes to certain green practices and the refugee crisis, TripAdvisor CEO Steve Kaufer believes corporations and CEOs can't sit on the sidelines and must take a stand. That's an inconvenient truth.
In an era when flight shaming is becoming a thing and destinations are becoming increasingly aware of overtourism issues, TripAdvisor CEO said additional pressure on the travel industry to develop sustainable practices can't hurt.
Asked whether in a few years Big Travel might become akin to a seeming slur like Big Tech, Kaufer said he wouldn't consider a phrase like Big Travel as disparaging because travel brings people together, but the challenge is to band together to develop more sustainable practices.
