Minor Sues Marriott and 5 Other Hospitality Trends This Week

Minor Vs. Marriott Lawsuit in Thailand Shows Risks of Chain Consolidation: Global chains and hotel owners will watch this case closely as it addresses the contentious issue of whether brand consolidation affects the ability of chains to drive business to a hotel.

Skift Global Forum Preview: Why Airbnb Turned to HotelTonight for Its Data Savvy: HotelTonight's acquisition by Airbnb last March represented a happy outcome, but it wasn't inevitable. Back in 2015, HotelTonight faced layoffs and fundraising hiccups. Here, co-founder and CEO Sam Shank shares some of the ways he got his company back on track.

Skift Global Forum Preview: Vacasa Dominates Vacation Rentals With Acquisitions and Digital Tech: The hospitality industry is still working to figure out the vacation home rental market. Vacasa, the market leader in the space with respect to total managed properties, may just have a leg up on the competition.

Amoma.com Troubles May Delight Hoteliers That Hate Its Rate Discounting: Hoteliers probably disliked Amoma.com more than any other online travel agency in the past few years. Amoma often undercut hoteliers on price. Now its reported troubles may have repercussions across the hotel and online travel industry for companies like Hotelbeds, Google, and Booking.com.

Boutique Hotel Brands Rethink Grand Opening Events to Loop in Community: To paraphrase Pink, when a luxury lifestyle hotel is coming up (and out), it's time to get the party started. Boutique brands are discovering that creating splashy grand openings is a way to build buzz while creating community connections. Expect more investment in these one-time celebrations.

How Boutique Hotel Brands Build an Opening Buzz: Luxury lifestyle brands are popping up all over the place. In order to distinguish themselves against more traditional competitors, the new kids on the block are taking great pains to integrate themselves into their neighborhoods. One strategy is inviting neighbors to play a role in grand openings.