Prince Harry Launches Sustainable Travel Initiative With TripAdvisor, Booking.com
Skift Take
Prince Harry is now applying his environmental activism to the industry of travel. While the efficacy of this initiative won't be determined for a long time yet, he's certainly succeeded in getting some big names on board.
The Duke of Sussex is turning his environmental activism to the industry of travel, with the launch of Travalyst, a new global partnership aiming to encourage sustainable travel practices across the industry.
Launching Tuesday in Amsterdam, the partnership brings together some of the biggest names (and indeed, rivals) in travel, with TripAdvisor, Booking.com, Ctrip, Skyscanner, and Visa all joining as founding partners. The hope is that more companies and non-government groups will join as the partnership develops.
Prince Harry, who has recently been vocal a
