It's Good to Be in the Boutique Fitness Business, at Least for Now
Leslie Barrie
August 30th, 2019 at 12:05 AM EDT
Skift Take
The fitness industry is thriving — especially high-end boutique studios. But those will likely be the hardest hit if a recession strikes. If and when that happens, you can expect luxury fitness studios to shutter.
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After seeing a few recent headlines, you might think the high-end fitness industry is showing early signs of struggle. After all, Flywheel Sports recently announced that it's shutting down more than a quarter of its cycling locations, and SoulCycle and Equinox are facing boycotts after news broke that owner Stephen Ross hosted a fundraiser for President Donald Trump.
But new data research shows that a record number of people are heading to sweat it out in gyms and studios. Profits are up 8 percent compared to last year, now at over $32 billion, according to the International Health, Racquet & Sportsclub Association. The sector with the strongest growth? Boutique fitness.
While this may be good news to Barry’s Bootcamp, SoulCycle, and the like, it does come with a caveat: Pricey boutique classes will likely be one of the first luxuries to go when an eventual recession hits. While $34 per class may already seem like a stretch for many now, analysts predict it will be even more out of reach when budgets tighten.
Goop, meanwhile, is hoping it can capitalize on people p
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