Online Travel Agency eDreams Odigeo Urges Investors to Stick Around
Skift Take
EDreams believes it has developed a long-term recipe for success but needs time to realize those gains. If it can convince enough people to sign up — and stay signed up — to its subscription service it might prove it is on to something.
Like its fellow European online travel agency lastminute.com, eDreams Odigeo has been trying to diversify its revenue stream away from a reliance on flight-only sales.
After all it’s a low-margin business and there’s only so far that can take you in today’s sophisticated consumer environment.
EDreams’ big plan is its subscription service, called — somewhat unimaginatively — Prime. It had been quietly testing the operation for a couple of years before going public earlier this year.
“We are moving away from the transaction-only model to one that includes a revolutionary subscription model and engaging with the customer through
