Best Western's Newest Acquisition Points to Long-Term Reservations Strategy
Skift Take
Property management systems are not the most exciting topic to discuss when assessing a hotel's tech prowess, but they are core to any company's ability to sell as many rooms as possible.
Best Western Hotels & Resorts has acquired property management software company AutoClerk, in a move to combine the startup’s technology stack with its own central reservation system.
The chain’s long-term goal is to create one internal system that more quickly provides up-to-date pricing and inventory information to online travel agencies for customers looking to book a room, according to CEO David Kong. Terms of the deal were not disclosed.
“The challenge is syncing up rates from the PMS (property management software) and commu
