How Australia's Webjet Is Building a Global Business by Going Wholesale
Skift Take
Webjet has really transformed its business over the past few years through a couple of sizable acquisitions. The Australian consumer market is proving pretty tough, so pursuing a strategy of global expansion in the wholesale arena makes sense.
It was only a couple of years ago that Australia-based travel company Webjet made a tiny proportion of its profit from business-to-business sales, but in just a short space of time its WebBeds unit has grown to become the number two global player, contributing $46 million in profit (EBITDA).
This means that WebBeds is now more profitable than its consumer brand Webjet.com.au and generates more revenue than the entire consumer division, which includes New Zealand online travel agency Online Republic.
“Unlike the Webjet of six years ago that was highly focused on the
