What Makes Millennial and Gen Z Travelers From India and China So Different From Western Peers
Skift Take
With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.
In any industry, including travel, it’s nearly impossible to avoid discussion of millennials. What do they want? What do they hate? How can we win them over? With so much mystery still surrounding millennials — the oldest of whom are turning 40 soon — it’s no surprise that Gen Zs, the successor generation to millennials, are hardly a blip on the radar for many travel brands.
Skift Research thought it was time to shed some much-needed light on millennial travelers and bring some attention to Gen Z, many of whom will be graduating college and/or entering the workforce in the coming years.
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