Marriott to Launch Dynamic Rewards Pricing and 10 Other Hospitality Trends This Week
Photo Credit: A Marriott Homes & Villas property in Tulum's town center, located in the jungle between the white sand beach and the town of Aldea Zama. Marriott will launch dynamic pricing for Bonvoy rewards in September. Marriott International
Skift Take
This week in hospitality news, Marriott announces dynamic pricing for its Bonvoy loyalty program, and hotels get in on the wellness movement with ways to improve a good night's sleep for its guests. Plus the latest Skift Research takes a deep dive into the short-term rental ecosystem.
Hotel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels. For all of our weekend roundups, go here.
Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings: Marriott’s new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.
Hospitality Brands Go All-In on the Sleep Movement: As our Skift Megatrend 2019 forecasted, wellness is the new hook in travel marketing, and it's been gaining speed. The rise of wellness culture has made caring about sleep cool — and since weariness is a top complaint of travelers, it's good business sense that the hospitality industry is upgrading its sleep offerings.
What If Hong Kong Falls? The Worst-Case Scenario for Travel: As we
