Red Roof's Direct Booking Strategy and 18 Other Digital Trends This Week

Red Roof Launches Aggressive Price-Match Guarantee to Boost Direct Bookings: Red Roof's new best-rate guarantee program provides a strong incentive to anyone who finds a cheaper room rate through a third-party site. With hotel distribution channels tightening up though, consumers may have a hard time finding those deals. Shiji's Hotel Tech Acquisition Spree: A Closer Look: Since 2016, Shiji has spent $141 million on acquisitions and investments across 10 tech companies outside of China, according to our review of its financial filings. Yet we still don't grasp the overseas strategy of the hospitality tech group. Booking Holdings Makes Good on Resort-Fee Commission Charges: It appears as though big hotel brands that scream the loudest can get a reprieve from Booking.com's resort-fee commission charges. But that reprieve appears to only be temporary. TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures Tr