Airbnb Faces an Identity Crisis and 11 Other Hospitality Trends This Week
Photo Credit: An Airbnb homeshare in South Africa. These days an Airbnb property host may more resemble an impersonal corporation than a neighborhood fixture. Airbnb
Skift Take
This week in hospitality news, we investigate how Airbnb has gone professional, weakening its core brand identity in the process. Plus. Booking gives big hotel brands a break on resort fees and the Middle East contemplates a new business strategy to fill empty hotel rooms.