IHG CEO Draws Line Under Latest Brand Growth Strategy
Skift Take
CEOs don't like ruling things out entirely, but it sounds like Keith Barr is happy with his brand portfolio ... for now at least.
IHG appears to have called time on its most recent expansion blitz, which has seen it add five new brands over the last two years.
CEO Keith Barr didn't entirely rule out buying or launching new brands in the future but it sounds like he is pretty content with the progress the company has made and will instead turn his attention to other areas.
In a relatively short period of time, the company has launched Avid and Atwell Suites in the mainstream segment, Voco in upscale, as well as buying two luxury businesses: Regent and
