Articles tagged “voco”

IHG CEO Draws Line Under Latest Brand Growth Strategy

IHG CEO Draws Line Under Latest Brand Growth Strategy

Patrick Whyte, Skift

CEOs don't like ruling things out entirely, but it sounds like Keith Barr is happy with his brand portfolio ... for now at least.

2 months ago

InterContinental Hotels’ New Upscale Conversion Brand Is Called Voco

InterContinental Hotels’ New Upscale Conversion Brand Is Called Voco

Patrick Whyte, Skift

IHG has been pretty busy over the last few months, first buying and building up its luxury offering and now unveiling a new upscale conversion brand. CEO Keith Barr certainly has his hands full.

1 year ago