Marriott's China Joint Venture Lifts Direct Booking and 12 Other Digital Trends This Week
Tom Lowry
August 4th, 2019 at 1:30 PM EDT
Skift Take
In digital news this week, Marriott's tie-up with China's e-commerce giant is driven by the hotel chain's strategy to do more direct bookings, while the event industry is seeing new efforts for direct booking too. Meanwhile, United invested in a firm called Clear that makes it easier for passengers to go through security lines.
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Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
Marriott's Alibaba Joint Venture in China Is Part of Its Direct-Booking Strategy: Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba. Rest assured that this won't be the last big partnership for Marriott in the country. These are, after all, early days.
United Invests in Clear to Offer Frequent Flyers Easier Screening: Clear doesn’t let you skip security screening at U.S. airport checkpoints, but its promise is to make the effort take less than five minutes consistently. Clearly United has heard from its most frequent customers that they value that consistency.
MakeMyTrip Grows Despite Turbulence in India's Airline Sector: The past year has been a horror show for India's aviation sector. So MakeMyTrip deserves
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