Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg
Skift Take
Glenn Fogel adding CEO to his Booking.com title as Gillian Tans transitioned to a one-year chairwoman role was not the only element of the management shakeup at the parent company's largest brand in June. The executive changes were more far-reaching, and the implications are open-ended.
Muffled amidst the noise of Booking.com tapping Glenn Fogel as CEO and forcing out Gillian Tans from that position a month ago is the news that Booking Holdings' flagship brand has brought on a heavy hitter from Google to be its chief marketing officer.
Absent a public announcement, Skift has learned that Netherlands native Arjan Dijk, most previously Google's vice president of global marketing, assumed the position of senior vice president and chief marketing officer of Booking.com in June. Booking.com is headquartered in Amsterdam.
A blurb on a Booking.com page about its executives' biographies states about Dijk: "A key leader of the Booking.com business, Arjan leads the company’s global marketing efforts, overseeing strategy and execution of all initiatives across the mark
