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For the travel industry, the impact of tariffs is indirect. But the knock-on effects could be significant: Will tourists still be eager to visit the U.S.?

We provide answers to some of Ask Skift's most common questions, including on Airbnb's plans, how Delta Air Lines is doing in the U.S., and the impact of U.S.-Canada tariff battle on tourism.

Accor's CEO highlights a significant drop in European summer bookings to the U.S., suggesting that geopolitical anxieties and perceived "bad buzz" are diverting European travel.

Trump's tightened border policies have sparked international travel warnings and concerns among tourists, green card holders, and other travelers. But formal entry requirements remain largely unchanged.

Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.

Asia-Pacific's airlines haven’t had it easy over the past five years. However, the region’s carriers are fast re-establishing themselves as powerhouses of the global aviation industry.

Indian travelers are looking at social media for inspiration and technology for personalization as promotion channels shift. However, this means that industry players need to up their game to remain relevant.

China’s digital-savvy travelers are booking fast, exploring more, and craving premium experiences. Is your brand keeping up?

Prince Harry has called for action on travel emissions as the industry keeps growing. Companies are talking about climate and are setting goals. But more real solutions are needed to reduce emissions.

Some macro numbers show spending is still growing overall. But new data from Bank of America indicates that Americans have cut back on lodging, tourism, and flights.

Hilton's approach to reaching 1,000 EMEA hotels demonstrates a strategy of brand diversification and regional market adaptation.

Instead of just watching glaciers vanish, Iceland's tourism sector should start preparing now for a future where they no longer exist.