Skift Global Forum Preview: Publicis Exec Tobaccowala Says Human Connection More Important Than Ever

Rishad Tobaccowala is all about balancing opposites. In fact, he likes to separate the business world into two opposing sides: the left brain and the right brain. Here, the left-brain side values transactions, utility, and cost-saving, while the right-brain side values relationships, experiences, and long-term value. Both, he believes, are equally necessary. Tobaccowala is chief growth officer at Publicis Groupe, a global marketing and business transformation firm, meaning he has helped hundreds of businesses adapt to a changing world. In particular, he points to the explosion of digital technology and data as something that can make companies lose sight of the need for human connection. He believes this connection is central to nearly every challenge a company may face, including pressure to increase sustainability and ongoing consolidation among the hospitality industry. His upcoming book, Restoring the Soul of Business: Staying Human in the Age of Data, explores the landscape of th