Online Travel's eDreams Apes Amazon With Prime Subscription Service
Skift Take
It's a bold move to call your subscription product "Prime," but if eDreams Odigeo's new offering is anywhere near as useful as Amazon's has been, the company will be pretty happy.
There are plenty of travel companies who like to draw flattering comparisons between themselves and Amazon but some seem to be taking the approach a little too literally.
European online travel agency eDreams Odigeo, which operates brands such as Opodo and Go Voyages, has been quietly testing a new subscription model over the past two years or so under the name “Prime”. The very same title Amazon uses for its paid-for membership service.
Questions over the choice of name aside, it’s interesting to see an online travel agency experimenting with new ways to boost customer loyalty. eDreams' big plan is to move from a transactional business — the same model used by other online travel agencies — to something different.
When asked about the use of the Prime name a spokesperson for eDreams told Skift
