Amadeus Finds Fastest Growth Overseas in North America
Skift Take
Texas-based Sabre can no longer take for granted its home market of North America as Amadeus attempts to make inroads on the continent.
Madrid-based Amadeus has traditionally been strongest in Europe, but the travel technology company has increasingly been making gains abroad.
Amadeus's fastest-growing region is North America, where the company saw travel agency air bookings through its reservation systems rise 14.6 percent to 34 million bookings in the first quarter.
North America is now Amadeus's second-largest market after Western Europe, displacing Asia, the company reported on Wednesday. Nort
