Training for travel advisors has become a big priority for consortiums and host travel agencies, particularly as more people enter the industry from previous careers. There seems to be a shift from mostly educating new agents about destinations to including sessions on sales strategies and marketing.
Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.
Host agencies and consortiums are ramping up efforts to provide better training for travel advisors, whether they are newcomers seeking rudimentary skills or veterans needing to keep up with changing technology and consumer demands.
One of our stories looks at how host agencies are developing training “boot camps” to serve a growing number of people looking to travel as a career change. While they welcome the interest, host agencies realize that many aspirants will quickly become discouraged and even do the industry a disservice if they aren’t prepared for the challenges that lie ahead.
We also talk to David Harris, a veteran travel agency owner recently tapped by Ensemble Travel Group to be the consortium’s first-ever CEO. He also emphasized the growing importance of travel advisor training, not just on products and destinations, but on sales skills and specialist knowledge.
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— Maria Lenhart, Travel Advisor Editor
Travel Advisor Recruits Participate in Host Agency Boot Camps: Host agencies are seeing an influx of prospective travel advisors, many coming from other careers, and are creating education programs to ensure the newcomers are up to par. There are a wide range of options out there, so potential agents should do their research before choosing a host.
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Skift Travel Advisor Editor Maria Lenhart [email@example.com] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.
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Photo credit: KHM Travel is putting new emphasis on training for its advisors. KHM Travel