Skift Forum Europe: Mobility Mojo Wants Hotels to Promote Their Existing Strengths

Many hotels still regard accessibility as a legal mandate and nothing more, but one company wants to change that approach from mere compliance to actually welcoming travelers with disabilities. The way to accomplish this is with optimism, rather than shaming hoteliers for their weaknesses, according to Stephen Cluskey, co-founder and CEO of Dublin-based Mobility Mojo. “We’re not judgmental,” said Cluskey of his holistic, inclusive strategy toward all forms of disability. “It’s about taking the fear and awkwardness around accessibility out of it.” Mobility Mojo’s software integration enables a hotelier to conduct an audit of its features and then actively promote them on the hotel’s own site, in its own branding. Accessibility information is so often hidden, and this puts it right out front. Cluskey’s aim is to help hoteliers highlight the accessibility strengths they do have and inspire them to build on that foundation, evolving features from the bare minimum