Quick Service Chains Win Big With Millennial Parents
Skift Take
Quick service restaurants strategically invest heavily in TV and digital advertising, in efforts to push cheaper value meals than competitors and new menu items. It's safe to say, given NPD Group's data, that the strategy has worked. The question is how much lower can prices go before companies start shooting themselves in the foot?
Call it convenience, or maybe thanks to new and healthier menu items or successful advertising initiatives, but new research shows millennial parents look to quick service restaurants more than any other food concept to feed their families.
That’s according to new research published by The NPD Group, which finds mill
