10 Ways the Hospitality Industry Can Keep From Being Lazy
Colin Nagy
March 5th, 2019 at 1:30 AM EST
Skift Take
It's easy to get lost in macrotrend land. But the rubber hits the road in actions. And here are some ideas to make experiences better, without any heavy lifting.
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Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond.
You can read all of his writing here.
It is always important to keep track of the 40,000-foot macro trends in hospitality, but based on my observations over the last year, here are 10 more direct, tactical calls-to-action for the industry that can help improve how people are hired, how wellness is integrated into the offering and cut down on plastic usage.
A key theme here is also breaking out of the imposed silos that large bureaucracies and global bureaucracies can create and go see how other people are doing things. And finally, being generous with knowledge sharing across contemporaries in the industry is hugely important, and can only lead to better places and better experiences for the industry. Not everything needs to be in a lockbox.
Break Out of Self-Imposed Silos
Employees of the hospitality industry, particularly hotels and airlines, needs to do much better in getting out and experiencing other products. I get the sense that people are used to their employee stays and flights, and some of the people responsible for crafting experiences aren’t out in the wild enough, seeing the innovators and actually deeply experiencing other products. Curiosity will help elevate experiences for all and will serve as a jolt of inspiration.
Get Better at Knowledge Sharing
Around the same theme, all industries need to be better at sharing best practices when it comes to things like sustainability. I’m heartened by the approach of Six Senses. Bernard Bohnenberger, the president of the brand, told me that he actively encourages s
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