Travel Marketers to Favor Facebook and Instagram in 2019
Skift Take
It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.
Facebook and Instagram are the top channels travel marketers intend to increase spending on in 2019. However, marketers may shift how they spend their money on the social network and photo-sharing app, according to a new report released Thursday.
This year a majority of travel marketers plan to boost digital advertising buys on the social platforms. Fifty-five percent of 611 marketers surveyed worldwide said they intended to boost spending on Facebook and Instagram above all other avenues, according to a survey conducted for travel marketing tech firm Sojern by survey firm Dynata.
Marketers worldwide favored the social platforms over other options like price-comparison websites, online travel agencies, Google paid search ads, and programmatic display ads. This trend held even when breaking o
