Lonely Planet Buys Destination Content Company ArrivalGuides

Skift Take
Looks like Lonely Planet's new CEO is serious about getting deeper into certain sectors, even if they're not that forward looking.
Lonely Planet’s new CEO Luis Cabrera has wasted no time in exploring the “adjacent business opportunities” he mentioned when taking the job.
The travel guidebook pioneer has bought Gothenburg-based ArrivalGuides, which claims to be the world's largest distributor of destination content, for an undisclose