Skift Take
This week in tourism, Medellin figures out how to talk about its complicated past, a surf town in California's Newport Beach plays up its luxury attractions, and rail travel becomes the number one priority for booking platforms in Asia.
Medellin’s Tourism Challenge: Telling the Right Story of Its Violent Past. Medellin has gone through an incredible transformation over the past 30 years, but large issues still remain prevalent. As the city figures out the right story it wants to tell, its “fake it ‘til you make it” strategy somehow works — speaking to the resilience of many developing economies that are navigating histories of crime, corruption, and violence and still figuring out how to position themselves as destinations.
How a Little-Known Californi