Secret Escapes Boosts European Reach With Irish Acquisition
Skift Take
Secret Escapes continues its acquisition spree. The question is what comes next: Will it opt for an IPO or might a buyer be waiting in the wings?
Travel deals specialist Secret Escapes Group has agreed to buy the owner of Irish rival Pigsback.com for an undisclosed amount.
The acquisition of Empathy Marketing Limited will see Secret Escapes expand its operations in Ireland. It follows a slew of other deals across Europe, including most recently the assets of bankrupt Amsterdam-based Tr
