Oyo Enters the U.S. Budget Hotel Market
Photo Credit: Shown here is Ritesh Agarwal, CEO and founder of Oyo, an India-based venture-backed hospitality company. Oyo has entered the U.S. market by renovating budget hotels and marketing them savvily. Oyo
Skift Take
Oyo has a seductive model of renovating budget hotels, running them efficiently through technology, and marketing them directly to consumers. But the startup risks imperial overreach by entering markets like the U.S. that differ significantly from its core markets in India and China.
