Skift Take

Travelers are still exploring the world, but growth has cooled slightly. Will 2019 bring a further slowdown, or will the appetite for international travel keep surprising experts?

The Caribbean slumped, the Middle East jumped and Europe continued to add visitors in a year of robust — but slightly more restrained — tourism growth.

Across the globe, international tourism arrivals grew by nearly 6 percent to 1.4 billion last year, according to preliminary figures out Monday from the United Nations World Tourism Organization. That’s on top of 7 percent growth in 2017, and higher than the 4-5 percent growth the tourism body expected to see last year.

In a long-term forecast published in 2010, the United Nation’s tourism agency forecast the number of international arrivals would reach 1.4 billion in 2020. A combination of factors including stronger economic growth, affordable air travel, new business models, and easier access to visas accelerated that date by two years, the organization said in a statement.

“Digitalization, new business models, more affordable travel, and societal changes are expected to continue shaping our sector, so both destinations and companies need to adapt if they want to remain competitive,” UNWTO Secretary-General Zurab Pololikashvili said in the statement.

Europe still saw the most international visitors overall, up 6 percent to 713 million. That’s on top of 8 percent growth the year before. Asia and the Pacific also grew at 6 percent, in line with the prior year, reaching 343 million international tourist arrivals.

Arrivals to the Americas increased by just 3 percent to 217 million, with Central America and the Caribbean both down 2 percent and North America ticking up 4 percent. The Caribbean drop came as some destinations recovered from the impact of hurricanes in the later part of 2017. Updated figures for international arrivals to the United States, which has struggled to maintain its share of the global tourism pie, were not available Monday due to the partial government shutdown.

Africa recorded a 7 percent increase in international arrivals, reaching about 67 million. The Middle East was slightly behind at 64 million arrivals, an increase of 10 percent.

The UNWTO expects growth to slow further in 2019 to between 3 and 4 percent, “more in line with historic growth trends.” Stable fuel prices, more connectivity by air, and growth from emerging markets all lend to travel increases, but an economic slowdown combined with Brexit-related uncertainty and trade tensions could keep potential travelers grounded, the tourism organization said.


Numbers are in millions

Region Arrivals in 2017 Arrivals in 2018 % Change
Europe 674.4 712.6 5.7
Northern Europe 78.3 78.4 0.2
Western Europe 192.7 203.6 5.6
Central/Eastern Europe 136 144.4 6.2
Southern Europe 267.5 286.2 7
Asia-Pacific 323 342.6 6.1
Southeast Asia 120.4 129.3 7.4
Northeast Asia 159.5 168.4 5.6
South Asia 26.6 27.9 5
Oceania 16.6 17 2.7
Americas 211.1 217.2 2.9
North America 137 142.8 4.2
South America 37 38.1 3.2
Central America 11.1 10.9 -1.8
Caribbean 26 25.4 -2.3
Africa 62.6 67.1 7.3
North Africa 21.7 23.9 10.4
Sub-Saharan Africa 40.9 43.2 5.6
Middle East 57.6 63.6 10.3

Source: UNWTO


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Tags: tourism, unwto

Photo credit: The Bimmah Sinkhole in Muscat, Oman is shown in this photo from April of 2018. International tourist arrivals grew 10 percent in the Middle East last year. hey tiffany! / Flickr

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