Domino's CFO: Our New Expansion Strategy Hurt Comparable Sales in 2018
Skift Take
It's clear the pizza chain has placed greater emphasis on net sales and order count than on comparable store sales.
Fortressing, Domino’s real estate and delivery strategy, caused same-store sales to dip in 2018, according to the company. But the chain remains unbothered with both net sales and order counts rising.
At its annual investor day, Thursday, Domino’s said comparable store sales fell as much 1.5 percent for franchised and company-owned stores due to the pizza chain’s aggressive expansion strategy, which included 232 new locations in the thir
