Domino's Outspent Rival Restaurants on TV Advertising in December
Skift Take
Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.
Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads at the end of each month across all sectors of the industry.
Airing commercials during football and basketball games was a clear strategy for restaurants again in December, just like it was the previous month. Just two editions into our marketing roundups, it’s becoming clearer that this trend will likely continue through the end of the NBA season in June.
But as is customary in December, television marketing dollars were also spent on airtime during reruns of classic holiday movies like “A Christmas Story” and live New Year’s Eve shows hosted by once-famous celebrities.
Non-sports programming additionally continued to draw the attention of top marketers, with many spots running during popu
