Skift Take
This week in digital news, be sure to read our new deep dive on the innovations coming out of India's $2 billion online travel market, and what other players can learn from it about competition, pricing, and marketing.
>>Surprising factors have delayed the coronation of MakeMyTrip Group as India's queen of domestic online travel. Paytm came out of nowhere to grab share, Oyo upended budget hotel distribution, Ixigo tried to make price comparison chic, and Booking.com outmaneuvered Expedia for premium hotel bookings. From this scrappy mix, online travel will find new lessons: What India Reveals About the Future of Online Travel: A Skift Deep Dive
>>This tuck-in deal is minuscule, but it underscores Yatra's drive to maintain its position as India's largest online provider of travel booking tools for corporations. Yatra has the potential to build an "Egencia for India" over the course of five or 10 years: Yatra Buys PL Worldways in India-Focuse
