Lessons From India's Online Travel Market and 10 Other Digital Trends This Week
Sarah Enelow-Snyder
January 13th, 2019 at 2:00 PM EST
Skift Take
This week in digital news, be sure to read our new deep dive on the innovations coming out of India's $2 billion online travel market, and what other players can learn from it about competition, pricing, and marketing.
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Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
>>Surprising factors have delayed the coronation of MakeMyTrip Group as India's queen of domestic online travel. Paytm came out of nowhere to grab share, Oyo upended budget hotel distribution, Ixigo tried to make price comparison chic, and Booking.com outmaneuvered Expedia for premium hotel bookings. From this scrappy mix, online travel will find new lessons: What India Reveals About the Future of Online Travel: A Skift Deep Dive
>>This tuck-in deal is minuscule, but it underscores Yatra's drive to maintain its position as India's largest online provider of travel booking tools for corporations. Yatra has the potential to build an "Egencia for India" over the course of five or 10 years: Yatra Buys PL Worldways in India-Focuse
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