Skift Take

Luxury brands across different sectors are increasingly looking to collaborate. It makes total sense for companies like Aston Martin and Mercedes-Benz to align themselves with equivalents in the hospitality industry.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

Happy New Year and welcome to 2019 from all of us at Skift.

What do the next 12 months have in store for the luxury travel industry? When thinking about this question it’s often useful to take a look back and we’ve got a couple of stories focusing on 2018.

But we’re not just in a reflective mood. Contributor Laura Powell has a story about luxury hotel companies and car brands working together. Collaborations between different players within the sector are definitely something to keep an eye on over the course of 2019.

For feedback or news tips, reach out via email at [email protected] or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

7  Looks at Luxury

Car Companies Team With Luxury Hotels to Drive High-End Road Trips: This is the year of luxury brand collaborations. Two sectors that are coming together in a particularly big way are hospitality and automotive. We look at what’s driving the motor trend.

Skift Call Jan. 16: Why Travel Needs to Shake Off the Gloom in 2019: You’re hearing a lot of doomsday forecasts for 2019. Global recession. Stock market rout. Runaway inflation. We’re here to give you the flip side for how travel this year could be just fine. Listen to our experts on Wednesday, January 16 at 1 p.m. EST on a Skift Call. Please join us for this all-important discussion.

Honduran Butterfly Farmer Puts Conservation Before Luxury at Ecolodge: Many travelers don’t realize that Honduras’ ecotourism industry has a luxury side to it, but that doesn’t mean conservation is an afterthought.

Courting a New Generation of Safari Goers: As African countries continue to grow their tourism markets, travelers are learning that a safari doesn’t necessarily have to be a luxury, once-in-a-lifetime thing. Rather, some innovators are creating reasonably priced experiences that can serve as a great entry point for a wider range of visitors.

Cruise Lines Are Going Just About Everywhere in 2019: High-end cruise lines are going to harder-to-reach places this year, and those rarefied trips will be priced accordingly. Popular destinations such as Alaska and Cuba will continue to see crowds from brands that range from budget to luxury.

Minor Out of Race for India’s Leela Luxury Hotels as Brookfield Closes In: Leela Hotels would be nice for anyone to have, because of its storied name and luxurious feel. Minor backing off shows its discipline in investing.

10 Largest Travel Acquisitions of 2018: These were the 10 biggest deals in travel in 2018. Were they the smartest decisions? We’ll know in a few years. Hospitality-related acquisitions dominated our list; the online travel agencies made some big investments, but were absent as big buyers.


Skift Europe Editor Patrick Whyte [[email protected]] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Tags: luxury

Photo credit: A Mercedes-Benz GLS. Hotels and car companies are collaborating. Mercedes-Benz

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