The Travel Buzzwords Skift Loves to Hate
Skift Take
We're not mad, but we are tired of buzzwords being used by travel companies to obscure what is really going on, which tends to be either a strategic erosion of quality for consumers, or a slow process of change to become more competitive in a certain marketplace.
Every industry has its share of buzzwords and concepts deployed to seem cool, buzzy, and on the cutting-edge. Travel is no stranger to turning to well-worn buzzwords as competitors jockey to capitalize on new iterations of the same old trends.
As we've remarked before, so many terms are generally awful and create a corporate-speak that actually provides a disservice to companies trying to stand out.
These are the travel industry buzzwords Skift is most tired of in 2018 and would hope to never see again in 2019. We know we will, though.
Local
When you travel, you go to a place. Therefore, everything you do there is local. Wherever you go, there you are. You can't really "live like a local" because you are just visiting.
It's time for travel brands to stop using the term local as a crutch instead of truly differentiating their offerings from competitors. It should also go without saying that travelers who partake in truly local activities often do so outside of the trad
