Delivery and Rewards Highlight Taziki's Mediterranean Cafe's Growth Strategy

Off-premise sales growth is not only rampant at large restaurant chains; regional chains are reaping the benefits too. Taziki’s Mediterranean Café, based in Birmingham, Ala., has seen delivery and takeout orders grow 200 percent over the last three years. Off-premise sales, including catering, now account for half of the chain’s total sales in 2018. By comparison, the business segment represented just 10 percent of revenue four years ago, according to CEO Dan Simpson. The reason for this is two-fold: Taziki’s core customers, mothers aged 35-to-40 years old, are vastly involved in the workforce today compared to when the very first Taziki’s location opened in 1998. This has resulted in a spike in online ordering for families, Simpson said. Millennials are also coming of age––becoming parents themselves–– and tend