Pizza Hut Says Its Tech Innovations Haven't Worked Yet
Skift Take
On one hand, the company has made great strides in upping its digital prowess. But on the other, many of its outdated U.S. outposts do not scream modern technology.
Pizza Hut is fighting a perception problem because the majority of its franchise locations are outdated.
The pizza chain has spent the last couple of years growing its digital prowess by launching a new mobile app, offering proprietary delivery similar to Domino’s, and building out its brand loyalty program—currently at 12 million users. Consequently, it has cut down on customer complaints by 30 percent and grown its digital business b
