TripAdvisor's Experiences and Restaurants Businesses Outpace Vacation Rentals
Skift Take
TripAdvisor faces a quandary: It needs to have an alternative accommodations business to round out its hotel offerings, but rentals revenue declined and slowed the otherwise-positive trajectory of its non-hotels segment. While TripAdvisor is a market leader in experiences and restaurants, its rentals business is muddying up the works.
TripAdvisor is prioritizing growth in experiences and restaurants over expanding its alternative accommodations business.
If you are an online travel company running a lodging business, you probably have to offer home and apartment rentals to supplement your hotel offerings, but TripAdvisor's rentals business is dragging down the results of its otherwise fast-growing non-hotel segment.
In other words, TripAdvisors experiences business where it sells tours and activities, as well as its restaurants reservations business, are showing strength, but its rentals business notched a single-digit percentage revenue decline in the third quarter. Experiences, restaurants and rentals comprise the company's non-hotel segment.
In the third qua
