Shake Shack Launches Online Ordering
Skift Take
Finally, customers no longer have to download Shake Shack's app in order to place a digital order for pickup. We expect digital sales to rise for the chain now that they'll be able to reach more customers online.
After months of teasing, Shake Shack has finally begun to roll out a web-based ordering platform. For now, the initial test is only available to customers who live in close proximity to 10 Shake Shack locations across New York, Pennsylvania, Ohio, Michigan, Illinois, Colorado, and California. A nationwide launch will be the next step, after the team has ironed out any issues with the technology and pickup functionality.
Shake Shack CEO Randy Garutti has been promising web-based ordering
