Premier Inn Owner Whitbread Presses Ahead With Germany Expansion
Photo Credit: A Premier Inn hotel reception. Parent company Whitbread is selling Costa Coffee to Coca-Cola. Whitbread
Skift Take
Germany is indeed a big market but shouldn't Whitbread be taking a look at other countries as well?
What do you do with $5.1 billion (£3.9 billion)? If you’re Whitbread, you spend some of it on expanding your business internationally.
The parent company of Premier Inn plans to use the proceeds of the sale of Costa Coffee to Coca-Cola to grow its hotel business outside the UK.
In February, Whitbread bought 19 hotels in Germany as it looks to replicate the success it has had with Premier Inn in the UK. It plans to almost double the number of rooms it has in the country to 6,000 by 2021.
“The substantial net cash proceeds [we] will receive once the Costa transaction completes in the first half of 2019 will further enhance our ability to grow Premier Inn,” CEO Alison Britta
