Booking Holdings Tweaks Momondo’s Marketing Strategy
Skift Take
Well, well, well ... if Booking Holdings is cutting brand marketing spending, what does it mean for the Momondo name going forward?
Booking Holdings has made a big deal out of how it wants to reduce its reliance on third-party advertising and instead boost direct bookings but it is going the opposite way with one of its newest acquisitions.
Booking bought European metasearch company Momondo Group in 2017 for $550 million and has wasted little time in making changes.
Out went the old management and in came a new leadership team, mainly made up of Kayak executives, and under them there has been a “slight adjustment to the business strategy,” according to accounts recently filed at the UK’s Companies House.
The main change is
