India's Oyo Enters UK Hotel Market With First Expansion Outside Asia
Skift Take
Oyo's surprise move represents a big threat to the likes of Whitbread-owned Premier Inn, which has been a dominant force in the UK scene over the past few years. We'll have to wait for more details to see just how serious a player it might become.
OYO, India's fast-growing hybrid online travel agency hotel company, is entering the UK market with a plan to open properties in 10 cities over the next 18 months.
The company will use a franchising and marketing strategy in the hope of signing up 300 independent hotels, according to Reuters.
The announcement marks the company’s first expansion outside of its Southeast Asian heartland where it has a presence in India, China, Malaysia, and Nepal.
OYO’s first opening will be in London with four properties and it has plans for other cities, including Manchester, Birmingham, G
