White Castle Expands Impossible Slider to All Its Restaurants
Skift Take
It's a big win for Impossible Foods, positioning it as one of the startups to beat when it comes to plant-based proteins in the industry.
White Castle's partnership with Impossible Foods, first announced last April, is moving out of its test phase. The Impossible Slider, White Castle's plant-based take on the chain's original, famous slider, will be available on every menu across all 377 White Castle locations starting today.
“Sales easily exceeded our expectations," White Castle CEO Lisa Ingram said of the Impossible Slider test in a statement. When the partnership first rolled out five months ago, White Castle put the $1.99 Impossible Slider on menus in 140 restaurants across three different regions in New Yor
