Travel Could Gain From Apple’s Augmented Reality Push
Skift Take
Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act?
Apple on Wednesday made many announcements, but one that likely caught the ear of many travel companies is that the tech giant is working harder to make its iPhones serve as a platform for augmented reality.
Augmented reality describes how virtual objects can be overlaid on images of the real world, such as how the Pokemon Go game overlays cartoon images on real-world scenes observed through smartphone cameras.
In a presentation, Apple executives said they are improving the ability of iPhones to provide richer augmented reality experiences, such as by enabling users to interact with both the virtual and physical world and see the virtual objects respond accordingly.
New chips enable faster processing to run more sophisticated apps. For example, when Apple rolls out its iOS 12 software update on September 17, it will include a new Measure app — which will let users measure objects by eyeballing them via the smartphone camera rat
