Hotelbeds Consolidates Travel Agency Business Under One Brand
Skift Take
After two blockbuster deals, change was to be expected. If travel agents end up getting more choice and better technology, they won't have much to get upset about.
Since buying up rivals GTA and Tourico Holidays, accommodation wholesaler Hotelbeds Group has been busy working out exactly how to operate the new enlarged business.
Combining three companies into one was always going to result in changes and Hotelbeds has now decided to cut down on the number of brands it uses in its retail travel agency operation.
The company on Monday announced it would gradually phase out the TravelBound, TravelCube and GTA brands with travel agents, migrating to the Bedsonline platform.
The change only
